European Advertising Business Climate Index

Brussels, 23 February 2016 – Europe’s advertising and marketing industry has started 2016 riding a moderate wave of business confidence, following a fourth quarter of 2015 which saw the business confidence index partially reverse the decline of the July to September period, according to a report released today by the European Association of Communications Agencies. This rise in business confidence comes despite the prospect of a year that will see some crucial events for the fragile European economic recovery, such as the migrant crisis and UK referendum on EU membership.

Brussels, 23 February 2016 – Europe’s advertising and marketing industry has started 2016 riding a moderate wave of business confidence, following a fourth quarter of 2015 which saw the business confidence index partially reverse the decline of the July to September period, according to a report released today by the European Association of Communications Agencies. This rise in business confidence comes despite the prospect of a year that will see some crucial events for the fragile European economic recovery, such as the migrant crisis and UK referendum on EU membership.

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